Stakeholder engagement is critical to an effective sustainability or CSR strategy. Understanding the concerns and needs of stakeholders, and how they view your organisation will help you allocate resources and guide initiatives to be most effective and establish better relations with key actors affecting your business.
Stakeholder engagement should be in the DNA of every company, but we advocate the use of third-party facilitators on a regular basis to ensure that stakeholders can express their views confidentially. We use a combination of techniques and channels designed to get the most honest feedback, including:
- One on one interviews (structured or unstructured)
- Online surveys
- Facilitated dialogues
- Focus groups
- Open consultations